January 9, 2013
There is a theory that when companies talk about issues such as corporate social responsibility they are doing so because it helps them to achieve their business goals. This is the coldly rational thing to do according to people like free market guru Milton Friedman who argues that companies should not actively pursue altruistic ends unless that pursuit is ultimately in the interest of their shareholders. As Friedman puts it: ‘Hypocrisy is virtuous when it serves the bottom line. Moral virtue is immoral when it does not’.