At a time when digital content creators have become a major source of information for people, a new UNESCO survey suggests that 62 percent do not carry out any sort of rigorous fact-checking of information prior to sharing it. As well as demonstrating that fact-checking is rare, the survey finds that content creators have difficulty with determining the best criteria for assessing the credibility of information they find online. According to the poll, 42 percent of respondents said they used “the number of ‘likes’ and ‘shares’ a post had received” on social media as the main indicator of reliability. More →

A new report claims that while the majority of content writers in the UK’s PR and communications industry are using generative AI tools, most are doing so without their managers’ knowledge. The study, titled CheatGPT? Generative text AI use in the UK’s PR and communications profession, claims to be the first to explore the integration of generative AI (Gen AI) in the sector, uncovering both its benefits and the ethical dilemmas it presents. More →

A  new poll from Ricoh Europe claims that people in both the UK and Ireland say they are are keen to use AI to automate workflows to improve productivity and job fulfilment, but the implementation of these systems is being hampered by their concerns about disrupting what are described as mission-critical operations. More →

Two thirds of UK organisations say they are prioritising AI in their IT and customer service thinking, according to a new poll from 8×8. As a result they are starting to assess the roles and working hours of employees. The Future of Work: 2030 Vision Report [registration], surveyed the opinions of over 400 IT and Customer Experience (CX) managers. It looks into the projected makeup of the global workforce in 2030, organisations’ technological priorities between now and then, and the current and future challenges they may face. More →

A new poll from CYPHER Learning claims that one in three workers would like to see AI banned from the workplace, while nearly half express concern that AI poses a threat to their future job security. The study, suggests that women, workers over the age of 55, and those in clerical or manual labour roles feel most at risk. The survey of 4,543 workers across the US, UK, and Mexico found that AI is reshaping job roles, with 63 percent of respondents reporting that AI technologies has already changed the skills required for their jobs. More than half of those surveyed (52 percent) believe that AI will either completely transform or have a major impact on their roles within the next two years. As a result, 38 percent of workers anticipate the need for retraining due to job obsolescence, and almost half (45 percent) are worried about their future job security. More →

Despite high levels of optimism about their adoption of artificial intelligence, two thirds of firms say they are not ready to implement AI in projects yet, according to a new poll. The Riverbed Global AI & Digital Experience Survey suggests that while 94 percent of those surveyed say AI is a top C-Suite priority and 91 percent agree it provides a competitive advantage, only 37 percent are fully prepared to implement projects now,  However, 86 percent of leaders say they expect their organisation to be fully prepared to implement a strategy and projects by 2027.  More →