July 14, 2016
Beyond Monoculture: how design eats strategy for breakfast 0
The idea that ‘culture eats strategy for breakfast’ holds a grip on our imagination and tends to be misunderstood in equal measure because at first glance it seems to suggest that strategy is less important or can be trumped by culture. In fact what Peter Drucker, who is the man commonly held to be responsible for saying it, identifies is that the two must go hand in glove. A strategy that does not heed culture is more likely to fail. A culture without strategy quickly becomes unanchored. The same need for balance is evident in the way we develop workplace strategies. Without understanding culture and knowing how a workplace can both reflect an existing culture and prompt a shift, the strategy runs the risk of becoming undone, or failing to fully meet its objectives. This link between culture and workplace strategy and design has never been more important than it is right now as the old bonds of time and place that once tethered people to an employer have loosened and dissolved. These issues are explored in our new Briefing, produced in partnership with Boss Design.














The complete Work&Place archive is now available for you online, with each issue in two formats. PDF and digital editions offer you a choice of how to access the thoughts of some of the world’s greatest practitioners and writers on workplaces, commercial property, urbanisation, technology and all of the key forces driving developments in the built environment. Each of the issues so far also offers you an international perspective which means not only do they offer an insight into the forces that shape workplace thinking worldwide, they also create a unique perspective on how national approaches are shaped by local forces related to legislation, the economy, environment, culture and business practice. Work&Place is now published quarterly with the next issue set for July 2015. It will continue to create an era defining body of work about the rapidly changing world of work and workplaces.




