People are more accepting of advice from an AI in animal form if the idea seems to them to fit the species, such as running advice from a whippet, according to new research from UCD Michael Smurfit Graduate Business School (UCD Smurfit School), HEC Montréal, and Nottingham University Business School China (NUBS China). Consumers are then more likely to engage with the animal AI than humanoid AI if the activity, experience, or product is designed to be fun. The findings were first published in the journal Psychology & Marketing. More →

Nearly one year after ChatGPT burst into the public consciousness, generative AI (GenAI) has left employees and their organisations both excited and uneasy. According to a recent study [registration] commissioned by Betterworks and conducted by Propeller Insights, over half of employees are using GenAI at work for complex activities and believe it has the potential to reduce bias across a swath of HR processes, despite the fact that only 41 percent of organisations are actively evaluating it or have made GenAI a priority. At the same time, many employees are concerned about the potential impact of GenAI on both their roles and the possibility of unintentional amplification of bias. More →

According to Owl Labs’ annual State of Hybrid Work Report, 32 percent of employees believe that AI will help them do their jobs more efficiently, while a further 22 percent think AI will create new jobs allowing their teams to grow. However, uncertainty around AI regulation and safety is causing ‘AI anxiety’ to grow, with nearly 1 in 5 UK workers (17 percent) concerned that AI will steal their jobs. A further 19 percent are worried that AI has the potential to create new ethical issues in the workplace. More →

Despite a recent track record of failure when implementing digital strategies, more than three quarters of UK businesses are gearing up to invest in artificial intelligence over the next 12 months without really knowing what they are doing. Nearly three-quarters (73 percent) admit to being ill-prepared for the integration of the technology into their operations, according to new survey. The report [registration] from tech consultancy Infinum  suggests that over two-thirds of UK businesses that invested in digital products over the past five years have faced failure and are about to invest in AI knowing of their own poor track record. More →

While the use of AI tools in the workplace is rapidly increasing, many organisations are lagging in providing guidance and training in the use of these technologies, according to  new survey commissioned by Ricoh Europe. This governance gap comes amidst growing interest within companies to implement automation solutions. The poll of 6,000 workers across Europe, conducted by Opinium, suggests there is a gap between workers’ use of emerging technologies and organisations’ efforts to support and manage that usage. More →