March 6, 2013
Economic benefits of green buildings highlighted
Green buildings can be delivered at a price comparable to conventional buildings, with investments recouped through operational cost savings and, with the right design features, create a more productive workplace, says the World Green Building Council (WorldGBC). A new report, which looked at the benefits from green buildings received by different stakeholders throughout the life cycle of a building, “synthesizes credible evidence from around the world on green buildings into one collective resource, and the evidence presented highlights that sustainable buildings provide tangible benefits and make clear business sense,” said Jane Henley, CEO of WorldGBC. More →
March 13, 2013
Landmark buildings can lead to an identity crisis for tenants
by Mark Eltringham • Architecture, Comment, Facilities management, Workplace design
A new generation of landmarks
Companies want to brand themselves in lots of ways and for lots of reasons. There are all the usual reasons to do with marketing but when companies talk about brand and how it is integrated with architecture and the design of their offices they are equally likely to be concerned with attracting staff and making what they think are the right statements about their business. The problem is that while nearly everybody wants to brand their workplace, the design solutions can become overly literal. There’s nothing inherently wrong with logos in the carpet but successful design will be about far more than that. It usually has to be rather less literal and rather more intelligent.
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