March 14, 2013
Communal workspace model making inroads in US offices
There is a growing trend in the United States to downsize office space, particularly amongst larger public firms, as they increasingly adopt policies for sharing non-dedicated offices and implement technology to support their employees’ ability to work anywhere and anytime. In a webinar presented to subscribers of commercial real estate intelligence group CoStar, Norm G. Miller, PhD, a professor at the University of San Diego, Burnham-Moores Center for Real Estate examined what would happen if office tenants used 20 per cent less of the US’ current office space, which has a total valuation of $1.25 trillion.
March 13, 2013
Landmark buildings can lead to an identity crisis for tenants
by Mark Eltringham • Architecture, Comment, Facilities management, Workplace design
A new generation of landmarks
Companies want to brand themselves in lots of ways and for lots of reasons. There are all the usual reasons to do with marketing but when companies talk about brand and how it is integrated with architecture and the design of their offices they are equally likely to be concerned with attracting staff and making what they think are the right statements about their business. The problem is that while nearly everybody wants to brand their workplace, the design solutions can become overly literal. There’s nothing inherently wrong with logos in the carpet but successful design will be about far more than that. It usually has to be rather less literal and rather more intelligent.
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