October 17, 2013
Employers should engage staff as active reputation builders in social media
Employers who discourage staff from spending time at work updating their status on Facebook or following twitter feeds would be better served in harnessing their social media habits to promote the organization according to an academic study. Joonas Rokka, Assistant Professor of Marketing at Neoma Business School, has published new research in the Journal of Marketing Management that shows how social media can accentuate the role of employee and corporate reputation management. According to findings drawn from multiple business sectors and different types of companies, the research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. (more…)
August 14, 2013
Proceed with caution when using social media to recruit new talent
by Sara Bean • Comment, Knowledge, Legal news, Workplace
Time was, not so long ago that a job seeker could choose which aspects of their experience, interests and personality they wanted to reveal on a job application. For the employer this meant wheedling out the right candidates from a pile of written applications, then using the interview process to determine whether the applicant measured up to their requirements. Today, social media not only makes it easier for employers to reach a much wider universe of candidates – it also gives them the opportunity if they choose, to screen potential employees, and this is where legally, ethically and practically, new largely uncharted problems lie. (more…)