November 18, 2025
Creativity improves company performance, claims new academic research
Companies that prioritise creativity are more successful, claims new research from Aalto University School of Business. The two-year Creative Leap project found that companies with above-average individual creativity and an organisational culture that supports creativity were more likely to perform better financially than the industry average. The project involved researchers from Aalto University School of Business and School of Arts, Design, and Architecture and corporate partners such as the Finnish Post Office, Health food company Raisio Group and Global chemical company Kemira. More →






















































