About

Joanna Knight has over 30 years’ experience in marketing, sales, PR and journalism in the office / workplace sector and is currently moderator for the Sustainability and Circular Economy Group at Women in Office Design and Council member at the Furniture Industry Research Association.

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The circular economy is a great opportunity, but it doesn’t add up yet

The circular economy is a great opportunity, but it doesn’t add up yet

The circular economy offers huge opportunities and is vital for a ‘greener’ future. Currently, it just doesn’t make commercial sense for widespread adoptionThe circular economy, carbon measurement, product material content, rental, ‘take back’, reuse and recycling – all actions for a more environmentally responsible workplace sector. But what are the priorities? Manufacturers and suppliers are arguably challenged by lack of clarity, requirements for significant investment, combined with cost pressures in a heavily subscribed market. More →

Is carbon counting really the answer for the office furniture industry?

Is carbon counting really the answer for the office furniture industry?

A footprint on a beach to illustrate how the office furniture sector and others need to take a more sophisticated approach to environmental issuesThere is an increasing awareness that carbon is contained within all the products we buy. As an example, a leading sports trainer manufacturer is now displaying carbon content labelling, rather like food retailers quote calories. Within the workplace sector, the environmental impact of the built environment and products such as office furniture and flooring are seemingly well known. This must include consideration regarding how refurbishments and changes to embrace new working practices are managed responsibly. More →

The sustainable product lifecycle starts with a single step

The sustainable product lifecycle starts with a single step

sustainable product lifecycleEnvironmental responsibility is challenging and often conflicts with short term goals. In the July 2021 issue of IN magazine, I asked environmental campaigner, sustainability and wellbeing consultant, Georgia Elliot-Smith about the issue of the proliferation of Perspex screens designed to reduce transmission of the Covid-19 virus in the workplace – all made from virgin materials. Whilst some argue that we are likely to need them again over the winter months, the ‘end of useful life’ of the screens is approaching and, inevitably, more general questions raised about the product lifecycle. More →

Time to stop playing around with the issue of workplace sustainability

Time to stop playing around with the issue of workplace sustainability

workplace sustainabilityThe  so-called green agenda, sustainability and climate change have finally hit centre stage. Various announcements are being made by UK Government and numerous high profile figures are crying a call to action to implement carbon reduction plans now. Lord Mayor of the City of London, Alderman William Russell, stated at the Annual Lord Mayor Gresham Lecture early in 2021: “Climate change is a bigger threat to the world than COVID-19.” He called on the financial and professional services sector to take urgent action to tackle climate change and ensure sustainability is at the heart of every financial decision. More →

Is it time for a carbon tax?

Is it time for a carbon tax?

productivity and environment carbon taxMost people now recognise that we are facing a climate emergency – the record breaking temperatures in the US are, perhaps, another reminder. Many would agree that economic and legislative change is the only way forward to achieve a sustainable change in behaviour. Who should pay for greater environmental responsibility? Is it time for a carbon tax to limit carbon hungry products and fund investment? More →

The office sector needs to face up to its landfill issue

The office sector needs to face up to its landfill issue

office sector and landfillOver the past ten years, reuse of furniture and furnishings has been extremely limited. Most redundant assets have been discarded to landfill. It’s a brutal fact that it is the easy and less expensive option. Many products sent for recycling often end up in landfill or incineration and so still contributing to carbon emissions. As offices plan for new ways of working, will the surplus products go the same route? More →

Is the time right for office furniture as a service?

Is the time right for office furniture as a service?

office furniture financingThe focus on creating a more sustainable workplace is increasing. Many designers, specifiers, manufacturers, suppliers and, of course, users are pledging their allegiance to the cause. Some are driven by a genuine recognition of the climate crisis whilst others are appreciating that commercially, it’s an essential direction.  ‘Zero to landfill’ has been given ‘green bragging rights’ for some time. In reality, due to the significantly lower cost of incineration versus recycling, most material isn’t reclaimed, it is burnt. Whilst ‘energy from waste’ might alleviate some guilt, it is still contributing to pollution. More →

Sustainable office design will not be possible until we are clear about a few things

Sustainable office design will not be possible until we are clear about a few things

sustainable office designMany organisations make bold claims about their zero carbon ambitions. Even if they don’t, most have sustainability statements. Yet the environmental impact of office furniture and sophisticated approaches to sustainable office design seem to be way down the ‘pecking order’. During the last year, we have read considerable commentary about the office – starting with its death but moving onto predictions of the ‘new dawn’ with more versatile and healthier workspaces. More →

We must seize the chance to go full circle on sustainable office design

We must seize the chance to go full circle on sustainable office design

The circular economy is the ‘holy grail’. Few people would deny the ambition of keeping resources in use for as long as possible, extracting the maximum value from them, then recovering and regenerating products and materials at the end of each service life. Is this achievable within the furniture and furnishings sector? Many manufacturers and suppliers can justifiably boast impressive ‘green’ credentials, such as manufacturing techniques, the use of innovative and sustainable materials as well as recyclability of products. The production and supply of new furnishings doesn’t address, however, the short and longer term issues relating to sustainability. ‘Cradle to cradle’ is a great concept – but who is responsible? More →