September 3, 2013
Office environmentalists experiencing “green rage” over apathetic colleagues
Facilities managers engaged in efforts to convince apathetic colleagues to adopt greener office working practices may relate to the news of a new workplace affliction – “green rage”. Dr Rebecca Whittle of Lancaster University told delegates at the recent annual conference of the Royal Geographical Society in London that there is a lot of silent conflict at work between people trying to do the right thing environmentally, and those who don’t care. She said that a light being left on in an unoccupied office or a recyclable item put in the wrong bin can provoke emotions as strong as guilt, rage or despair. More →
August 8, 2013
The war against environmental cynicism puts an onus on suppliers to be honest
by Mark Eltringham • Comment, Environment, Furniture
Greenwash is one of those terms that has gone from needing an explanation to being in common usage in the space of a few years. The reason for that is quite simply that it is the perfect description of a particular form of marketing bullshit that we all recognise. However, while a degree of scepticism about what you hear from marketers is always healthy, but I fear the point has been reached where some people find it easy to dismiss real environmental claims as greenwash. The war against cynicism can partly be helped if more manufacturers and suppliers could get better at demonstrating the validity of their claims.
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