March 13, 2013
London’s West End office market shifting boundaries
Shifting occupier dynamics, a limited supply pool, and a flurry of west to east relocations is redefining the boundaries of London’s West End office market. Sue Foxley, head of research, Cluttons, explained: “Corporate occupiers recognise the importance of securing high quality space within key markets in order to attract and retain the best possible staff, however, it is inevitable that the increasingly restricted supply pool is continuing to hamper relocation options. Businesses, regardless of sector, certainly are not looking for ‘budget’ rental options, but they are becoming increasingly aware that opportunities to secure quality space is scarce and not limited to prime areas.”
March 13, 2013
Landmark buildings can lead to an identity crisis for tenants
by Mark Eltringham • Architecture, Comment, Facilities management, Workplace design
A new generation of landmarks
Companies want to brand themselves in lots of ways and for lots of reasons. There are all the usual reasons to do with marketing but when companies talk about brand and how it is integrated with architecture and the design of their offices they are equally likely to be concerned with attracting staff and making what they think are the right statements about their business. The problem is that while nearly everybody wants to brand their workplace, the design solutions can become overly literal. There’s nothing inherently wrong with logos in the carpet but successful design will be about far more than that. It usually has to be rather less literal and rather more intelligent.
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