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February 8, 2013
What Ronald McDonald can teach us about office design
by Mark Eltringham • Comment, Furniture, Workplace design
As the UK continues to agonise over the potentially equine provenance of many of its beef products, one firm that has managed to stay above it all is McDonald’s. While rivals Burger King quickly became embroiled in the scandal after traces of horsemeat were found in its Burgers, McDonalds ramped up its claims in the national media that it only uses 100 per cent beef. McDonald’s has had a pretty good couple of years, and not all of it is down to the food. During 2012, the company spent $1.45bn this year on giving 2,400 stores a makeover. It claims that it has now revamped 90 per cent of its UK stores. More →