March 6, 2017
Over two thirds of people now use a smartphone, but sales are stalling 0
Over two thirds of people in developed markets worldwide now own a smartphone, according to a study of 625,000 people by Google and researchers Kantar. But sales in major markets fell 2 percent last year as the market reached full maturity with consumers reluctant to change brands and vendors increasingly focussed on selling upgrades and replacing existing devices. The five-year study found that 70 percent now use a smartphone, up from 51 percent in 2012. Dependence on the devices is also growing with 54 percent preferring to carry out a task digitally, two-thirds (65 percent) use the smartphone to go online ‘at least as much’ as a computer, and 76 percent using their smartphones or other connected devices while watching TV.