April 8, 2022
Research casts doubt on environmental benefits of hybrid working
A permanent post-pandemic switch to hybrid working may do little to reduce carbon emissions as the majority of remote workers travel further each week than their office-based counterparts, new research from the University of Sussex Business School reveals. The newly published study finds that, prior to the pandemic, most remote workers in England travelled further each week than office-based workers – despite taking fewer trips. This was partly because remote workers tended to live further from their workplace than non-teleworkers, so had longer, if less frequent, commutes. In addition, remote workers engaged in more travel on the days when they worked from home – for example, by making extra trips to shops and cafes. More →
October 10, 2019
The unexpected benefits of not saying sorry
by Sean O'Meara • Comment
On October 5th 2018, Tesco, Sainsbury’s, Asda and Morrisons said sorry about something on social media 151 times between them. There were no product recalls. It was just a normal day on corporate social media. I picked that date because it just happened to be the same day that Topshop apologised for removing a feminist book display and it made for a handy comparison. The book display apology got the headlines, but in the shadows of Topshop’s high-profile faux pas, four of Britain’s largest retailers were busy asking forgiveness too. More →