Job fulfilment, not pay, motivates Generation Y talent

by • Knowledge, News, Workplace

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Today’s 20-to-30-something workforce, representing the management class of the future, values job fulfilment over financial reward, according to research by the iOpener Institute, which analysed responses from over 18,000 professionals. The study shows that Generation Y, the digital cohort born after the early 1980s, are motivated to stay with their employer, and to actively recommend their organisation to friends, by the level to which they are fulfilled in their job, rather than their levels of pay. More →