March 22, 2013
Office design goes to the movies. Part 2 – 24 Hour Party People
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Warning: contains strong language. Factory Records’ Rob Gretton disagrees somewhat with Tony Wilson’s purchase of an expensive table for the firm’s new offices in Michael Winterbottom’s wonderful take on the Madchester scene of the 1980s. But what really sets him off is the word ‘London’. Particular disdain is reserved for the fact the table is made of MDF. Deskheads will recognise the unmistakable application of a CNC machine in its manufacture and the inevitable iconic seating. And the morals are these – involve everybody in purchasing decisions and don’t fall into the trap of believing what they do in London is cool.
March 13, 2013
Landmark buildings can lead to an identity crisis for tenants
by Mark Eltringham • Architecture, Comment, Facilities management, Workplace design
A new generation of landmarks
Companies want to brand themselves in lots of ways and for lots of reasons. There are all the usual reasons to do with marketing but when companies talk about brand and how it is integrated with architecture and the design of their offices they are equally likely to be concerned with attracting staff and making what they think are the right statements about their business. The problem is that while nearly everybody wants to brand their workplace, the design solutions can become overly literal. There’s nothing inherently wrong with logos in the carpet but successful design will be about far more than that. It usually has to be rather less literal and rather more intelligent.
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