August 1, 2013
Predicting the future of the office means looking at what is happening now
Futurology is notoriously a mug’s game. Especially when it comes to making predictions about technology. Just ask Ken Olson, the founder of DEC who in 1977 pronounced that ‘there is no reason anyone would want a computer in their home’. Or Bill Gates himself who once claimed that Microsoft ‘will never make a 32 bit operating system’. Most recently Steve Ballmer, a billionaire executive said in 2007 ‘there’s no chance that the iPhone is going to get any significant market share.’ But mone of these retrosepctively viewed dodgy predictions should make us blind to those that we know will certainly come true, especially those based on what we know is happening in the present.
August 6, 2013
Effective recycling is about good management as much as it is materials and design
by Mark Eltringham • Comment, Environment, Furniture, Products
We all like to think we are discerning about what we will and won’t put in our trolleys at the supermarket. Not any old salty, fat-saturated gloop will make the cut these days. That’s why the producers of food like to proclaim its healthiness on packaging, regardless of the nature of the product within. ‘Lower fat’ doesn’t mean low fat. Companies in other sectors follow suit. The office products market is one in which some manufacturers don’t mind a splash of green on product labels. This doesn’t do the customer or the buyer any good and can breed cynicism in the market, undermining the efforts of those suppliers who actually take a sophisticated approach to the environmental performance of their products.
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