February 21, 2013
“Groundbreaking” guidance on drivers for social change

Businesses can play a key role in driving social change according to a groundbreaking new report. Whether through product labelling, supply chain management, employee volunteerism and partnerships with non-government organisations (NGOs), companies have the power to help people get active, eat healthy foods, use less energy and live more sustainable lives. Now a new guide based on a review of 123 studies from the last 20 years, released by the Network for Business Sustainability (NBS) provides the evidence for any business interested in cause marketing, social innovation or responsible consumption. (more…)












February 26, 2013
Video: ‘We are not as endlessly predictable as you would think’
by Mark Eltringham • Comment, Workplace
[embedplusvideo height=”157″ width=”230″ standard=”https://www.youtube.com/v/u6XAPnuFjJc?fs=1″ vars=”ytid=u6XAPnuFjJc&width=230&height=157&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=” id=”ep2086″ /]
An old one, but still my favourite from the RSA Animate series. It’s always worth reminding ourselves that the issue of motivation is very complex. People are not machines and function within the context of a whirl of emotions, relationships, influences, events, crises, stimuli, personal characteristics and thoughts. That is why many of our assumptions about motivation are false. One of the presentation’s more important conclusions – that we are purpose maximisers as much as profit maximisers – is supported by the story we published this morning.