May 28, 2025
The amenity trap: why more isn’t always better
Over the past decade, amenity has evolved from a ‘nice to have’ to a key part of any office building strategy. In a competitive market with a growing focus on employee experience, landlords are under pressure to differentiate their buildings, and amenity is often the tool of choice. But more isn’t always better. The most successful amenity strategies aren’t defined by volume, novelty, or trend. They’re defined by relevance: to the building, the occupier, and the wider market context. When poorly thought through, amenity can become a sunk cost. When well-executed, it can drive rental growth, increase tenant satisfaction, and support leasing velocity. More →