November 17, 2017
Businesses exploring potential of AI to improve customer experience and the bottom line
Despite the growing interest in the potential of artificial intelligence, there is a sense of confusion amongst business leaders about how it is being used and how to take advantage of its potential. Independent research from SAS claims that while nearly two-thirds (65 percent) of business leaders are convinced AI can generate value for their business, nearly half (46 percent) are being held back by concerns around AI still being in its infancy. Nearly a third (30 percent) of companies are not sure if they are ready for the technology, citing concerns over a lack of required skills (66 percent), ROI (55 percent) and fears over stories of AI malfunctioning (38 percent). Many also expressed reservations over the cost of solutions (39 percent) and lack of trust in the technology (36 percent), reinforcing fears that AI would not deliver sufficient ROI.