September 1, 2016
Android users perceived to be nicer people than iPhone users, research suggests 0
Our choice of smartphone may provide valuable information about our personalities. That is one of the findings of a doctoral study conducted by Heather Shaw from University of Lincoln’s School of Psychology. She is presenting her work today to the British Psychological Society Social Psychology Section annual conference in Cardiff. Heather and her fellow researchers conducted two studies of personality differences between iPhone and Android smartphone users. In the first study the researchers asked 240 participants to complete a questionnaire about characteristics they associate with users of each smartphone brand. In the second study they tested these stereotypes against actual personality traits of 530 Android and iPhone smartphone users. The results from the first study showed that Android users are perceived to have greater levels of honesty and humility, agreeableness and openness personality traits but are seen as less extroverted than iPhone users.