June 26, 2018
London seen as most desirable city in the world to work, but the UK falls in country standings
A comprehensive study into global talent mobility claims that London is the most desirable city for overseas workers worldwide, beating New York, Berlin and Barcelona. In the four years since the first study conducted by The Boston Consulting Group (BCG) and totaljobs, the UK has dropped three places in overall attractiveness, from second to fifth in the country rankings. Decoding Global Talent 2018 (registration required), claims to be one of the most expansive studies every undertaken into workforce migration trends. Shining a spotlight on the UK’s attractiveness to global talent, the research reveals the world’s most desirable destinations for work.
The digital era, ageing populations, skills shortages, and unpredictable political and economic contexts are persuading multinationals to focus more on mobile talent, new ways of working and assessing the cost of expatriate packages for international employees that are critical to the future of work. This is according to Mercer’s 24th annual Cost of Living Survey which reveals that factors such as instability of housing markets and fluctuating inflation, currencies and prices for goods and services, are impacting the cost of doing business in various cities around the world. UK cities have significantly risen in the ranking this year. 
As employment levels rise, employers are facing stronger competition to attract and retain staff. Now the latest research suggests there is an escalation in the ‘war for talent’, as nine out of 10 new hires admit they would leave a job that fails to meet expectations within a month. According to research commissioned by Robert Half of 9,000 candidates in 11 countries across four continents, nearly half (47 percent) admit they decide whether they would or wouldn’t accept a position straight after the initial meeting. Highlighting that first impressions count, a further one fifth (20 percent) know if they are interested after the first communication (call/email), while 17 percent typically decide within the first five minutes of the interview. Less than one in 10 (9 percent) wait until they have completed subsequent interviews to decide and merely 7 percent decide during contractual negotiations. Even once candidates have accepted a role, 91 percent admit they would consider leaving a job within their first month and 93 percent during their probation period.
Cities in emerging markets, though challenged by economic and political turmoil, are catching up with top ranking cities following decades of investing in infrastructure, recreational facilities and housing in order to attract talent and multinational businesses, finds Mercer’s 20th annual 
Google has been named the Ideal Employer among tech professionals in the 2018 Dice UK Ideal Employer Report. While market leaders including Microsoft, Apple, Amazon, Facebook and IBM are placed highly, the report suggests that smaller tech brands can also attract the top talent through benefits including yoga, in-house cafeterias and more. For many technology professionals, Google is the gold standard employer, with a perfect mix of competitive salary, perks, benefits and interesting work, something smaller companies can learn from. The survey of 464 tech professionals found that simple office upgrades including yoga, colourful furniture and other positive innovative cultural perks can help smaller companies attract the best talent, even if smaller in size. Good work/life balances, open communications and manageable working hours also ranked highly. 
The UK has been ranked as the eighth best country in the world for the ability to attract, retain, train and educate skilled workers, but while its ability to leverage diversity for talent competitiveness is boosted by its global knowledge skills – the UK is undermined by its weaker performance on tolerance and gender equality. According to the Global Talent Competitiveness Index GTCI) produced by the Adecco Group, with international business school INSEAD and Tata Communications, the UK has a particularly strong pool of global knowledge skills, a variable for which it is ranked third in the index boosted further by its strong regulatory, market and business landscape. But this is undermined by its internal openness, where it still lags behind, especially when it comes to gender equality. The report also suggests that although Article 50 was triggered in 2017, the ongoing negotiations and continuing lack of clarity over the UK’s position once it leaves the European Union in 2019, means the impact of Brexit is not yet clear.
