February 27, 2013
Generation Y employees see themselves as risk averse
The Generation that put the Y in N-E-E-D-Y is the subject of yet another survey, this time one reporting that its members view themselves as less entrepreneurial and more risk averse than either Generation X (30-49 year olds) and the baby boomer generation (50-69). The survey of nearly 3,000 people by monster.com and Millennial Branding found that just under a third (32%) of Gen Y workers consider themselves to be entrepreneurial, compared to 41% of Gen X staff and 45% of baby boomers. Similarly 28% of Millennial respondents identified themselves as not being averse to risk compared to 40% of Gen X and 43% of boomers.





















September 18, 2025
Lead boldly, pivot strategically: redefine change leadership, before it redefines you
by Jennifer Bryan and Louise Robey • Business, Comment, JB