October 17, 2013
Employers should engage staff as active reputation builders in social media
Employers who discourage staff from spending time at work updating their status on Facebook or following twitter feeds would be better served in harnessing their social media habits to promote the organization according to an academic study. Joonas Rokka, Assistant Professor of Marketing at Neoma Business School, has published new research in the Journal of Marketing Management that shows how social media can accentuate the role of employee and corporate reputation management. According to findings drawn from multiple business sectors and different types of companies, the research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. (more…)

















September 27, 2013
What’s wrong with adopting a more positive approach to work and workplaces?
by Mark Eltringham • Comment, Facilities management, Public Sector, Workplace, Workplace design
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Has there ever been a UK government more interested in the workplace than this one? Most of it has been about cutting costs of course, so the majority of announcements emanating from the Cabinet Office have been about procurement, design and environmental performance. David Cameron even at one point announced that he wanted to measure people’s happiness. The questions needed to work out how happy we are proposed by the Office for National Statistics as a result would have had a very familiar feel for anybody who has ever completed a workplace satisfaction survey even if they miss the most blindingly obvious point that when you’re skint and in mortal fear of losing your job, most other things about work lose their lustre.
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