This week Facebook moved into its new offices in Menlo Park, California. As you might expect they are somewhat out of the ordinary. Designed by Frank Gehry, they are bright, open and loaded with quirky and colourful design ideas. Yet upon closer inspection their underlying office design principles are often resolutely mainstream, not least the inclusion of what is billed as the world’s largest open plan office. In fact this has the personal backing of the CEO himself and has long been the core element in the brief because Facebook sees the idea of openness as being an essential part of its mission and business model. Mark Zuckerberg announced the opening of the building on his own Facebook page (where else?). In his official statement, he explains the thinking behind the design in an interesting way and it bears reproducing.

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You can’t help but notice that there has been a shift in recent years for us to become the consumers of things we were once obliged or wanted to own. We watch films on Netflix, listen to music on Spotify and share cars with strangers through BlaBlaCar. As both individuals and businesses we rent software rather than own it and in the growth of serviced offices and co-working spaces we see the same forces at work. The attractions of this approach are obvious, not least in keeping down the costs of things we may not want to keep in the long term and leaving ourselves free to make different choices in the light of rapidly changing circumstances. So it’s no surprise that economic uncertainty is just one factor that has driven an increase in asset financing at the same time that we have seen a permanent change in spending patterns.

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The office as we know it may continue to change, but that doesn’t mean its vital role at the heart of the organisation will diminish. The recent downturn meant some tough decisions had to be taken by many companies. It certainly focussed more attention on the way firms design and manage their workplace, based on a clear understanding of their economics. It is one of the most commonly cited truisms about office design that after staff, buildings are easily the second highest item of expenditure for the majority of organisations. The conclusion often drawn from this is that there is a compulsion to reduce space through new working practices or more efficient office design and management. Which may be true but the challenge is to take advantage of these opportunities without adversely affecting the company’s most expensive and valuable asset; its staff.

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