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September 24, 2018
It is not particularly easy to change human behaviour by design
by Mark Eltringham • Comment, Facilities management, Workplace, Workplace design
Many of the techniques employed by modern illusionists rely on a thorough grounding in the research of psychologists. They’re not alone in standing on the shoulders of academics to bend people to their will. Many of our beliefs about the workings of our society and workplaces and their design are based on this sort of manipulation. It’s telling that the growth of consumerism in the 20th Century, especially after the War when we first began to move from a needs based economy to one fuelled by desire, was driven by the ideas of Sigmund Freud’s nephew. Edward Bernays became the ‘father of PR’ by popularising his uncle’s theories in the US then applying them to mould the subconscious desires of the American masses. He did this not just in the name of commerce but also in that of politics because he believed that society was becoming increasingly irrational, immoral and dangerous.
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