October 18, 2016
UK marketers suffering from tech-induced anxiety, survey claims 0
More than half (55 percent) of marketers in the UK are struggling to cope with the accelerated pace of digital transformation – up 7 percent since 2015, Adobe’s annual Digital Roadblock study claims. The report – which surveyed 450 marketers in the UK– found that Brits suffer from more tech-induced anxiety than their peers across the region: an average of 44 percent of marketers in Europe worry about their technology-based skill sets, 11 percent lower than the UK. Of the marketers surveyed, three-quarters (74 percent) feel that they need to implement new technologies within their marketing strategies in order to succeed, but just over half (54 percent) feel that they actually have the skills to do so. When it comes to technology skills, there’s an obvious gap between demand and reality: while 41 percent of respondents cited being a ‘tech-savvy’ early adopter of new technologies as the top attribute of being a marketer, only 15 percent actually identify as ‘tech-savvy’ themselves. In fact, more UK marketers identify as ‘tech challenged’ (20 percent) than ‘tech savvy’, and the number of ‘tech-savvy’ marketers has dropped since last year, when nearly one in five (19 percent) identified as so.

















The UK’s decision to leave the EU has resulted in a softening in hiring intentions and businesses should invest in skills immediately, according to the latest 
Badly run and overrunning meetings remain amongst the main sources of workplace conflict and unhappiness, according to a study of 1,000 US employees from workplace software provider 
A new survey by office products supplier Viking claims that a third of workers suffer from stress and yet have no one to talk to about it. The authors of the study claims that these findings correlate strongly with people’s overall levels of fulfilment at work, with 46 percent of those surveyed saying they had negative thoughts about their job several times a week. When it comes to a person’s working environment, the results showed that office workers were more stressed than those working from home. Factors that contributed to these stress levels included working overtime, not taking enough breaks, having no one to talk to, job satisfaction, pressure to succeed. It’s no surprise that a lack of breaks is causing stress, with half of office workers admitting to taking no breaks at all during the day, excluding lunch. Conversely, a massive 61 percent of people working from home said they took two to three breaks throughout the day.
New research from AXA suggests that small firms are sceptical about the prospects of technologies such as 3D printing, robotics and driverless cars affecting their workplace in the near future. While more than 40 per cent of small businesses still don’t have a website, the study of 898 firms claims that most of these plan to move online in the next twelve months. If these plans are fulfilled, only seven per cent of UK businesses will remain offline by this time next year. However, just one in five plan to migrate to the Cloud and only six per cent say they expect to adopt smart technologies. Driverless cars, which are set to hit UK roads as early as 2020, have an equally low resonance, as just eight per cent of business owners expect they will travel in one. Businesses were also highly sceptical when it comes to 3D printing. Just two per cent of UK businesses who might use the process expect to see it used here ‘during their lifetimes’.
