May 1, 2018
Quarter of UK managers would take a pay cut for a job with a clear purpose beyond profit
More than a quarter of managers (27 percent) in British companies would likely accept a salary cut to work for a company that has a clear purpose beyond profit a new report claims. A third (32 percent) would actually consider leaving their job if a greater purpose was unclear, while more than half (53 percent) would if their company’s values and purpose didn’t align with their own. The YouGov survey, commissioned by Danone UK, highlights the importance of having a defined company purpose that marries commercial success with social progress. The findings support a new report by not-for-profit think tank Tomorrow’s Company and Danone UK, that explores the importance of having a purpose beyond profit in helping companies to prosper in the face of workplace challenges created by an uncertain world. The Courage of their Convictions is built from interviews with senior leaders from within some of the UK’s biggest purpose-driven brands, including Danone, John Lewis, Mars, Philips, Tata Consultancy Services and Unilever.