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April 5, 2013
What Tesco’s move into a Clerkenwell office tells us about how it sees itself
by Mark Eltringham • Comment, Property, Technology
If Tesco ever wants to update its three word strapline from Every Little Helps, it could plump for something more accurate such as We Own You. Unless Facebook or Google register it first, of course. The news this week that the extensively diversified retailer is to set up an office for its digital operations in the heart of one of the UK’s Technology Media and Telecoms (TMT) hothouse in Clerkenwell tells us a great deal about how it sees its operations in this area. The move will not only help Tesco to recruit staff in and around the Tech City area of East London, but sets a marker for how it views its place in the scheme of things.
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