January 28, 2015
The full extent of the way digital technology is transforming British working life is apparent in new research published by Brunel University. The study – essentially a snapshot of the digital revolution in 2015 – found that 98 percent of the 830 businesses surveyed have a website, 8 in 10 manage finances online, 53 percent provide flexible working and 63 percent see innovation as a way to improve customer satisfaction. However, the study also reveals a major gulf between big business and SMEs, with larger firms significantly more digitised than their smaller contemporaries. This raises concerns over the preparedness of the SME sector at a time when the Government’s growth agenda has prioritised nurturing and supporting new and evolving enterprises – and for whom the digital battleground has broken down traditional barriers to entry.