February 5, 2013
MIT survey shows link between sustainability and profitability
A report published today by the Massachusetts Institute of Technology (MIT) Sloan Management Review and The Boston Consulting Group has found that more than half of companies see a rise in profits when they embrace a more sustainable business model. In addition to the link between sustainability and profitability, the number of companies reporting a profit from their sustainability efforts rose 23 percent last year, to 37 percent of the total, according to the report entitled The Innovation Bottom Line. The survey of 2,600 managers and executives around the world, also found that nearly half of respondents said their companies had changed their business model as a result of sustainability opportunities. More →