September 23, 2025
AI is actually adding to people’s workloads, increasing burnout fears
Agency staff say artificial intelligence is adding to their workloads rather than reducing them, according to a new poll. The survey from Resource Guru suggests that one in five UK agency workers believe AI has increased the amount of work they do, fuelling concerns about burnout in an industry already known for long hours and client pressure. The report challenges the common assumption that AI automatically speeds up delivery and cuts costs. Instead, respondents highlighted new layers of hidden work, including drafting detailed prompts and templates to generate usable material, fixing errors in AI outputs, and managing compliance and client expectations. Much of this extra work is unrecognised, with clients often assuming AI should make services faster and cheaper. (more…)
April 10, 2025
Far from lightening the load, could AI lead to burnout?
by Stephanie Fitzgerald • AI, Comment, SF, Wellbeing