March 14, 2018
Four UK cities ranked in Europe’s top ten most attractive locations for businesses and employees
London has been ranked as Europe’s most attractive city for businesses and employees for second year running according to Colliers International’s latest European Cities of Influence report, which reviews and ranks cities based on their occupier attractiveness, availability of talent, and quality of life factors alongside economic output and productivity; Paris, Madrid, Moscow and Birmingham making up the rest of the top five. The report claims that the UK remains a highly desirable destination for capital and occupiers, largely driven by its ‘magnetism as a centre of diverse high-quality service sector talent’, which is in turn is helping to drive economic output and productivity. Other UK cities which score in the top 10 include Birmingham (5th), Edinburgh (7th) and Manchester (10th).






















There has been a rise in the number of people who believe businesses in the UK have a good reputation, with a significant number of younger people helping to create this positive picture. The research, comparing perceptions of businesses between May and November 2017, reveals 2 in 3 people think UK businesses have a good reputation, up 7 percent in 6 months. The tracker, conducted by the CBI in partnership with global PR agency, Porter Novelli, and research company, Opinium, revealed that the public are more aware of the value business provides in local communities with an increasingly vocal business community emerging in recent months. Importantly, the improvement in business reputation has largely been driven by young people and those in work, with a significant 15 percent rise in positive views among 18-34 year olds. This reinforces the view that younger people are more engaged in the debate about the UK’s future, with the Brexit negotiations and a sharper political debate intensifying the focus on jobs and the economy.
