November 13, 2014
Case Study: AutoTrader motors into its new Manchester digital playground
Even in the context of a rapidly declining print market, the decision to end AutoTrader’s 37-year history as a printed magazine was not an easy one to take. At its height, Auto Trader had a circulation of 368,000, but in June 2013 the final printed copy rolled off the presses and the business began its new incarnation as a purely digital platform. Of course, this transformation was a long time in the making and had actually begun ten years earlier. By the time the print room lights went out, all of Auto Trader’s revenues had not only migrated online, but experienced significant growth too. It is Auto Trader’s growth during this process of transformation that is considered so unique in the publishing world and is proof that the business’ aspiration to be at the forefront of the digital marketplace is not just a wide-eyed intention. The website boasts 11.5million unique users, carrying out more than 140 million searches across mobile, table and desktop devices and the business is set to launch an extensive TV advertising campaign on boxing day.











We keep saying it but forget all the talk about Gen Y, the UK workforce is actually aging and becoming more diverse. New research from Saga shows that the number of employees over the age of 65 has increased by over a third over the last four years and the numbers of those between 50 and 64 has also increased – by nearly a tenth. The proportion of over 65s within the workforce is up from 3.4 percent to 3.6 percent over the same period but there have also been increases in employment in younger age groups meaning the workforce is more diverse. There are now 1.09 million over 65s still in work and around 8 million in the 50-64 age group. 



October 6, 2014
Two-fifths of global employees would choose flexible working over a payrise
by Sara Bean • Comment, Flexible working, News, Workplace