Because collaboration, creativity and innovation are increasingly perceived as key objectives and differentiators of performance, the genesis and mechanisms behind ideation and creativity are an an integral part of both business and personal development. As a consequence, there is growing interest in the way the physical attributes of work settings may influence or even trigger creative behaviour. The cliché of the shower as one of these favourite places comes to mind and yet experience does show that the idea of seeking a setting, a “zone” if you will, for a specific purpose is intuitively right. This needn’t be a retreat or cocoon, as is often assumed, but can also be a crowded, busy, noisy place, which might explain why so often the most animated work conversations move out of the office shop into the coffee shop. Equally, highlight events or special meetings tend to be held in a “venue’, often dressed for the occasion.

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