Google completes search for London HQ site

by Mark Eltringham • News, Property, Workplace design

US based technology giant Google has completed the long expected £1bn property deal for a brownfield site in the King’s Cross Regeneration Area in London. The 2.4 acre site is located between King’s Cross and St Pancras rail stations and will be used for the development of an up to 11 storey complex which is due to be complete during 2016. Google will rationalise its two existing London locations into the new office and workplace design aficionados will be expecting great things from a firm that is renowned for its original approach, most recently at its Covent Garden offices designed by Penson.

January 9, 2013

It pays to check the green credentials of manufacturers

by Mark Eltringham • Environment, Furniture, Workplace design

Generation from Knoll

There is a theory that when companies talk about issues such as corporate social responsibility they are doing so because it helps them to achieve their business goals. This is the coldly rational thing to do according to people like free market guru Milton Friedman who argues that companies should not actively pursue altruistic ends unless that pursuit is ultimately in the interest of their shareholders. As Friedman puts it: ‘Hypocrisy is virtuous when it serves the bottom line. Moral virtue is immoral when it does not’.