Research launched today at the CIPD’s Social Media in HR conference reveals social media is still a long way off from infiltrating the workplace to the extent it is used in our social lives. Three in four (76%) use social media in their personal lives, but just one in four (26%) use it for work purposes. Given the news this week that the attorney general is to publish guidance on Twitter to help prevent social media users from committing contempt of court, employers could be forgiven in being wary of the risks of social media. This is a mistake, as according to the research, ‘Social technology, social business?’ almost half (47%) of employees who use social media for work on a daily basis already see real benefits for their organisations. (more…)

Employers who discourage staff from spending time at work updating their status on Facebook or following twitter feeds would be better served in harnessing their social media habits to promote the organization according to an academic study. Joonas Rokka, Assistant Professor of Marketing at Neoma Business School, has published new research in the Journal of Marketing Management that shows how social media can accentuate the role of employee and corporate reputation management. According to findings drawn from multiple business sectors and different types of companies, the research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. (more…)