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Unleash your brand’s potential: how Adfixus transforms digital marketing into profit powerhouse

Unleash your brand’s potential: how Adfixus transforms digital marketing into profit powerhouse

by • Company news

Digital marketing is no longer just about getting your brand noticed; it's about creating meaningful connections, driving customer engagement, and boosting your bottom lineIn today’s hyper-competitive digital landscape, the success of a brand hinges not only on its ability to reach the right audience but also on how effectively it converts that reach into tangible profits. Digital marketing is no longer just about getting your brand noticed; it’s about creating meaningful connections, driving customer engagement, and boosting your bottom line. This is where Adfixus comes into play, offering a revolutionary approach to digital marketing that promises to transform your brand into a profit powerhouse. (more…)

3 Days of Design proves we don’t know what we’re doing

3 Days of Design proves we don’t know what we’re doing

by • Comment, Environment, Workplace design

We don't know what we're doing. That was what we all learnt about sustainability at last week's 3 Days of Design in CopenhagenWe don’t know what we’re doing. That was what we all learnt about sustainability at last week’s 3 Days of Design in Copenhagen as Denmark’s capital city played host once more to this increasingly influential European Design event. Timed, as it is, in the same week as Chicago’s Neocon, and following on from Milan’s enormous and well-renowned Salone, not even intermittently inclement weather could disguise the noticeably larger audience drawn to Copenhagen this year. (more…)

Looking for a job now as savage an experience as a dating app

Looking for a job now as savage an experience as a dating app

by • News, Workplace

Nearly two thirds of people say they find looking for a job a negative experience with almost a quarter saying that the process is 'soul-destroying'Nearly two thirds of people say they find looking for a job a negative experience with almost a quarter saying that the process is ‘soul-destroying’, according to a new poll from HiBob. The survey also suggests that three in five (58 percent) UK professionals have been ghosted by a prospective employer during the interview process, with two in five (39 percent) having been ghosted more than once. The report concludes that the recruitment process could be becoming as savage as online dating, where four in five single people say they have experienced ghosting.  (more…)

Creative ways to save money for your startup

Creative ways to save money for your startup

by • Company news

Starting a startup is exciting, but the hard reality of limited finances may rapidly dampen the excitement

Starting a startup is exciting, but the hard reality of limited finances may rapidly dampen the excitement. Being a founding member means that you are familiar with the difficult chore of running every penny to meet your needs.  However, suppose you could think creatively, that is, outside the box, and find unusual approaches to cutting costs without compromising development or quality. Bootstrapping genius is not only a requirement in today’s fast-paced startup scene, but also a mark of honour. (more…)

Sound and vision – Nigel Oseland makes himself heard for the IN magazine profile

Sound and vision – Nigel Oseland makes himself heard for the IN magazine profile

by • Features, IN Magazine, Premium Content

Nigel Oseland opens up about people and places for IN Magazine

Interviewing people involves trying to tease out a bit of personal colour. Sometimes I already know what that is or might be. That is certainly the case with Nigel Oseland who I have known for many years, know to be from Wolverhampton and who studied psychology and computer science at Keele University in my home town. He went on to focus on environmental psychology while working at the Building Research Establishment in Watford in the late 1980s and 1990s. (more…)

Damp but unbowed. Clerkenwell Design Week 2024 review

Damp but unbowed. Clerkenwell Design Week 2024 review

by • Premium Content, Workplace design, Works Magazine

Over the past couple of weeks, you might have read a few Clerkenwell Design Week reviews. For a while there, you couldn’t go to LinkedIn without seeing people’s experiences of and opinions on the event. This look back at those three days in May might be somewhat different from the vast majority you’ve already read/scrolled past. We’re not going to start by telling you how ‘super excited’ we were. Not that we don’t look forward to CDW or enjoy the festival. Far from. It’s just that this is actually our job and not a fun few days out of the office. (more…)

Generative AI could rewrite history, including that of the Holocaust

Generative AI could rewrite history, including that of the Holocaust

by • AI, News

A UNESCO report published today warns that unless decisive action is taken to integrate ethical principles, AI could distort the historical record of the Holocaust and fuel antisemitismA UNESCO report published today warns that unless decisive action is taken to integrate ethical principles, AI could distort the historical record of the Holocaust and fuel antisemitism. The report cautions that not only can Generative AI enable malicious actors to seed disinformation and hate-fueled narratives, but it can also inadvertently invent false or misleading content about the Holocaust. (more…)

A new generation of workplace apps is transforming people’s experience of work

A new generation of workplace apps is transforming people’s experience of work

by • Facilities management, Features, Technology, Workplace design

These days, workplace apps promise a much more sophisticated experience, which can be accessed in the palm of your handDisseminating information about a building to the people who occupy it has come a long way from a basic, intranet desktop interface with warnings about wet floors or notices about charity fundraising. These days, workplace apps promise a much more sophisticated experience, which can be accessed in the palm of your hand. Gartner has a useful definition of workplace apps’ capabilities, stating, “They are used to explore and reserve workspaces, navigate the workplace, find colleagues, plan the best days to attend the workplace, access services and ensure that employees could feel safe in a future post pandemic workplace.” (more…)

GenAI is already driving down demand for freelancers

GenAI is already driving down demand for freelancers

by • News

New research from Imperial College, Harvard and the German Institute for Economic Research looks at the impact of GenAI technologies on the demand for freelance creative professionals The demand for freelancers working in writing, and coding related jobs has dropped by 21 percent since the launch of ChatGPT in November 2022, according to new research by Imperial College Business School, Harvard Business School and the German Institute for Economic Research. This research paper, Who is AI Replacing? The Impact of Generative AI on Online Freelancing Platforms, looks at the impact of GenAI technologies on the demand for creative professionals who work on an hourly basis for different clients. (more…)

Two-thirds of menopausal women say they face workplace discrimination

Two-thirds of menopausal women say they face workplace discrimination

by • News, Wellbeing

A new survey claims that over two-thirds (69 percent) of people in the UK believe women face discrimination at work when going through menopause. According to the Faculty of Occupational Medicine, almost 8 out of 10 menopausal people are in work. Forth, which provides hormone tests for women surveyed over 2,000 people to reveal attitudes towards discrimination against women with menopause in the workplace. (more…)

Some questions about AI, a world drowning in content and the human centipede of creativity

Some questions about AI, a world drowning in content and the human centipede of creativity

by • AI, Comment, Technology

 

We still don't even know what questions to ask about AI, so the idea we can provide answers is a bit premature

One unintended but welcome result of the new fixation with AI is that many of the people who became experts on the workplace in 2020 are now experts on AI. You’ll find them on social media and they’ll have written a book about it by May to sit on the shelf alongside the one about hybrid working and The Great Resignation. So, if you want some certainty about where generative AI taking us, go talk to one of them because people who know about the subject seem to have little or no idea or raise even more questions. (more…)

Hybrid working era means a boom time for workplace apps

Hybrid working era means a boom time for workplace apps

by • Facilities management, Flexible working, Technology, Workplace design

A new generation of workplace apps, coupled with a choice of settings, help people tailor their days and their experiencesDisseminating information about a building to the people who occupy it has come a long way from a basic, intranet desktop interface with warnings about wet floors or notices about charity fundraising. These days apps promise a much more sophisticated workplace experience, which can be accessed in the palm of your hand. Gartner has a useful definition of workplace apps’ capabilities, stating, “They are used to explore and reserve workspaces, navigate the workplace, find colleagues, plan the best days to attend the workplace, access services and ensure that employees could feel safe in a future post pandemic workplace.” (more…)

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