September 16, 2014
The culture of presenteeism is not all just fun and games
Ten or so years ago an office seating manufacturer commissioned me to prepare a report on the games industry. The idea was to target a market the company had decided was primed to hear their message about ergonomics and the deleterious effects of long hours spent sitting and peering at a screen. Not only would this develop a new market for the business, it would also showcase a new product they had launched specifically to target a younger and hipper audience, even one that was overwhelmingly male. All of the elements of a successful campaign appeared to be there – the right product, a sedentary workforce that often worked around the clock to hit deadlines in an industry that epitomised youthful cool and was willing to spend money to prove it.
September 25, 2014
Why a more flexible approach to where and when we work is long overdue
by Sara Bean • Comment, Facilities management, Flexible working, News