Many of the techniques employed by modern illusionists rely on a thorough grounding in the research of psychologists. They’re not alone in standing on the shoulders of academics to bend people to their will. Many of our beliefs about the workings of our society and workplaces and their design are based on this sort of manipulation. It’s telling that the growth of consumerism in the 20th Century, especially after the War when we first began to move from a needs based economy to one fuelled by desire, was driven by the ideas of Sigmund Freud’s nephew. Edward Bernays became the ‘father of PR’ by popularising his uncle’s theories in the US then applying them to mould the subconscious desires of the American masses. He did this not just in the name of commerce but also in that of politics because he believed that society was becoming increasingly irrational, immoral and dangerous.

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The quest for a proper understanding of the links between the places we work, the things with which we fill them and our wellbeing and productivity has been ongoing for a very long time. It predates our current thinking on productive workplace design and the facilities management discipline as we now know it by decades and has its roots in the design of early landmark offices such as Frank Lloyd Wright’s Larkin building and research such as that carried out at the Hawthorne Works in Chicago in the late 1920s. Yet the constantly evolving nature of work means that we are forever tantalised by an idea that we can never fully grasp and makes established ideas seem like revelations.

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