September 14, 2018
Conference and show season looms and with it arrives the annual swarm of workplace trend forecasts. These are often presented as groundbreaking but many of them are indistinguishable from each other and based on some very familiar tropes and assumptions. These days such things tend to be shaped into lists, because that’s how the Internet likes it. That is all perfectly natural and we are free to make our own mind up which of these features are meaningful and which are hack jobs. No football pundit was ever fired for stringing together clichés rather than thinking and talking, and no marketing person has ever lost their job for publishing a list of Ten Trends.