July 23, 2017
Over 200,000 British workers will aim for smarter working on Monday as the Summer holiday season begins
On Monday, 24th July, over 200,000 British office workers from 200 different companies will be given the option to work flexibly as part of the Smarter Working Initiative. The campaign claims to encourages companies to give their staff the opportunity to spend one day working from a location that suits them, to show organisations the positive impact of smarter working. Businesses including Purplebricks, RED Driving School, MediaCom and Farfetch are signed up, with Timberyard, Haus and NearDesk offering free coffee and access to over 40 cafes and co-working spaces across London and the UK. The campaign’s own research claims that nearly half of employers (48 percent) do not encourage flexible working, despite 70 percent of workers saying the option would make a job more attractive to them. Over half of workers (53 percent) stated they would be more productive if they could spend some time working out of the office, and the campaign aims to demonstrate how flexible working results in improved wellbeing, increased productivity and faster business growth.