April 2, 2013
Will an upturn spark a revival of interest in the idea of employer branding?
You may recall that a few years ago there was a voguish interest in the idea of employer branding. This is the kind of thing that has always gone on but can always be defined and popularised, in this case following the publication of a book on the subject in 2005. By 2008 Jackie Orme, the head of the Chartered Institute of Personnel and Development, was calling it ‘an integral part of business strategy’. Still, it appears to have dropped off the radar a bit over the last few years, a fact we might put down to the effect of the recession. Firms certainly seem to have their mind on other things. Research published last year by PriceWaterhouseCoopers showed that in 2009, 54 per cent of businesses said they placed a special focus on retaining talent. By 2012 that had dropped to 36 per cent.
March 23, 2013
The resistance to flexible working is entirely reasonable
by Mark Eltringham • Comment, Facilities management, Technology, Workplace, Workplace design
In recent media coverage of the decision by Yahoo to ban homeworking as well as a recent survey from Microsoft, the resistance to the idea that people work better when they are allowed to work flexibly has typically been put down to cultural inertia. Sometimes those who have resisted the uptake of flexible working have been portrayed as dinosaurs. While there’s no question that culture and management attitudes do create barriers to the uptake of flexible working, there is a growing recognition that certain flexible working practices may not be appropriate for many people and organisations and even specific sectors. The barriers may be there for a good reason.
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