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June 5, 2013
The future of retail – High Street Bladerunners and Apple in Wonderland
by Simon Heath • Comment, Facilities management, Technology, Workplace design
AT&T’s flagship Chicago store
I was going to write this week on the manifesto from MANTOWNHUMAN – subtitled “TOWARDS A NEW HUMANISM IN ARCHITECTURE” but frankly the dystopian visions it conjured up drove such a bulldozer through any human sensibility as to prove thoroughly depressing. You can find it here if you’re that way inclined. I’d be interested in your views. Instead I’m following up on a faintly hagiographic article in Adweek which recently hailed a new frontier in physical retail spaces, building on the success of Apple’s uber-cool high street playgrounds for bored teenagers and husbands. The store in question and an example of what many are hailing as the future of retail is AT&T’s new flagship on the self-styled Magnificent Mile in Chicago.
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