April 2, 2013
Will an upturn spark a revival of interest in the idea of employer branding?
You may recall that a few years ago there was a voguish interest in the idea of employer branding. This is the kind of thing that has always gone on but can always be defined and popularised, in this case following the publication of a book on the subject in 2005. By 2008 Jackie Orme, the head of the Chartered Institute of Personnel and Development, was calling it ‘an integral part of business strategy’. Still, it appears to have dropped off the radar a bit over the last few years, a fact we might put down to the effect of the recession. Firms certainly seem to have their mind on other things. Research published last year by PriceWaterhouseCoopers showed that in 2009, 54 per cent of businesses said they placed a special focus on retaining talent. By 2012 that had dropped to 36 per cent.
March 28, 2013
Our hardwired response to patterns can be a useful trait for designers
by Mark Eltringham • Comment, Facilities management, Workplace design
Our ability to recognise patterns is hardwired. We instinctively and often unconsciously look for patterns everywhere. Where none exist we often impose them, grouping things together according to their colour, shape, texture, number, taste, smell, touch or function. We do this to make sense of the world and to understand what goes on around us. And conversely, the patterns we perceive influence the way we think and how we feel. It was the psychologist Carl Jung who first explained how the innate human ability to recognise patterns is rooted in the need for primitive humans to perceive patterns in the world around them as a way of identifying threats.
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