August 30, 2013
Latest issue of Insight newsletter is now available to view online
The latest issue of our weekly newsletter, Insight, is now available to view online. This week: with more over 50s in the workforce than ever before, forget Gen Y, the workplace is and will remain multigenerational; the challenge for larger organisations in creating a productive “buzz” in the office; why we propose a version of the Darwin Awards for health and safety; advice on improving the performance of low energy designed buildings; the BIFM bows out of negotiations to merge with fellow trade associations; investor confidence in commercial property reaches the highest level in five years; and we list the seven ways in which flexible working has actually made our lives more rigid.
August 8, 2013
The war against environmental cynicism puts an onus on suppliers to be honest
by Mark Eltringham • Comment, Environment, Furniture
Greenwash is one of those terms that has gone from needing an explanation to being in common usage in the space of a few years. The reason for that is quite simply that it is the perfect description of a particular form of marketing bullshit that we all recognise. However, while a degree of scepticism about what you hear from marketers is always healthy, but I fear the point has been reached where some people find it easy to dismiss real environmental claims as greenwash. The war against cynicism can partly be helped if more manufacturers and suppliers could get better at demonstrating the validity of their claims.
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