October 17, 2013
Employers should engage staff as active reputation builders in social media
Employers who discourage staff from spending time at work updating their status on Facebook or following twitter feeds would be better served in harnessing their social media habits to promote the organization according to an academic study. Joonas Rokka, Assistant Professor of Marketing at Neoma Business School, has published new research in the Journal of Marketing Management that shows how social media can accentuate the role of employee and corporate reputation management. According to findings drawn from multiple business sectors and different types of companies, the research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. More →
November 5, 2013
Technology fix. What employers can do when social media becomes an addiction
by Pam Loch • Comment, Legal news, Technology, Workplace
Recent research shows that technology has helped us to become nearly five times more productive than we were in the 1970s. As well as enabling social interaction and personal expression, social media such as LinkedIn and Twitter can be valuable business aids for innovation and collaboration. However, with over half of people under 25 admitting they have to check Facebook at least once a day, it’s clear that for many, social media has become more than a form of virtual engagement. This can create something of an issue in the workplace, leaving employers with the dilemma of balancing the positive aspects of online communications while discouraging time wasting. More →