November 13, 2014
Case Study: AutoTrader motors into its new Manchester digital playground
Even in the context of a rapidly declining print market, the decision to end AutoTrader’s 37-year history as a printed magazine was not an easy one to take. At its height, Auto Trader had a circulation of 368,000, but in June 2013 the final printed copy rolled off the presses and the business began its new incarnation as a purely digital platform. Of course, this transformation was a long time in the making and had actually begun ten years earlier. By the time the print room lights went out, all of Auto Trader’s revenues had not only migrated online, but experienced significant growth too. It is Auto Trader’s growth during this process of transformation that is considered so unique in the publishing world and is proof that the business’ aspiration to be at the forefront of the digital marketplace is not just a wide-eyed intention. The website boasts 11.5million unique users, carrying out more than 140 million searches across mobile, table and desktop devices and the business is set to launch an extensive TV advertising campaign on boxing day.





Given the track record of people when it comes to making predictions about the future, it’s easy to grow cynical, especially when it involves a profession as subject to the vagaries of technological and cultural change as facilities management. But while we should be wary of more fanciful and long term thinking, any natural scepticism shouldn’t blind us to those predictions that we know will largely come true, especially those based on what we know is happening already. For example, recent research carried out by Cass Business School and Henley Business School and presented in the book 









July 31, 2014
Yet another report into the Future of Work that is really about the present
by Mark Eltringham • Comment, Flexible working, Technology, Workplace design
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