July 27, 2017
British businesses at risk of creativity crisis, according to new Microsoft research
British businesses are at risk of a creativity crisis due to workplace cultures that stifle innovation, according to new research launched by Microsoft Surface. Uninspiring workplaces (41 per cent), a stressful atmosphere (34 per cent) and a lack of appropriate spaces to focus and think alone (28 per cent) were all identified as major inhibitors to creativity. Two in five workers surveyed (40 per cent) say that creativity and innovation are neither encouraged nor rewarded within their workplace – despite creativity being one of the top three skills workers will need to thrive by 2020, according to the World Economic Forum. The research, based on the views of more than 1,100 workers, found that whilst almost three quarters of respondents (73 per cent) consider themselves to be creative, demands of the modern workplace need rethinking, with symptoms such as overworking and stress stifling our ability to tackle problems and produce good ideas. Half of workers (50 per cent) feel least creative when tired, 45 per cent when stressed, while existing workloads (39 per cent) and organisational processes (32 per cent) were also cited as barriers to employees being more creative.