With around 260 million worldwide users, of which there are over 13 million in the UK, LinkedIn has become the ‘go to’ site for many job seekers. But, as is the case with social media, use it unwisely and you can jeopardise your chances of career progression. A survey of 2,000 British workers by employment recruiter Randstad found that while three-fifths (61%) of employees tailor their CV when they are applying for a new job, less than one-fifth (19%) amend their LinkedIn profiles to match, and over a third (34%) don’t tailor either their CV or their LinkedIn profiles. The research also highlighted the different tactics used by men and women. While a quarter (26%) of men will tailor their LinkedIn profile when applying for a new job, only 14 percent of women will do so. Far more women tailor their CV only (52%) as opposed to 46 percent of men.

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Whether or not the younger generation are in fact more technically astute is still open to debate, but one thing is clear, they’re far less perturbed at the idea of being digitally monitored than the older generation. New research reveals that the younger generation are more open to sharing their personal data with their employees, with 36 per cent of Generation Y workers saying they would be happy to do so. Nearly a third of people would be happy for their employer to have access to their personal data, such as social media profiles and this kind of data monitoring of employees will rise over the next decade as Generation Y enters the workforce. Given the fact that by 2020 this generation will form half of the global workforce – they’re set to bring with them their different attitudes to technology and personal data. (more…)

Research launched today at the CIPD’s Social Media in HR conference reveals social media is still a long way off from infiltrating the workplace to the extent it is used in our social lives. Three in four (76%) use social media in their personal lives, but just one in four (26%) use it for work purposes. Given the news this week that the attorney general is to publish guidance on Twitter to help prevent social media users from committing contempt of court, employers could be forgiven in being wary of the risks of social media. This is a mistake, as according to the research, ‘Social technology, social business?’ almost half (47%) of employees who use social media for work on a daily basis already see real benefits for their organisations. (more…)

Nearly half (44%) of respondents to a new global survey on social media and workforce have been contacted about a job via social media over the past year. All generations of workers are taking part in this trend, with surprisingly Generation X (47%) just slightly in front of Gen Y and Baby Boomers (42%) in receiving job information via social networks. However the latest Kelly Global Workforce Index finds the UK lags behind many other European Countries, with just 40 per cent of UK respondents contacted through social media about an employment opportunity in the prior year, compared with 55 per cent in Germany and Poland, and 52 per cent in Ireland. (more…)

Employers who discourage staff from spending time at work updating their status on Facebook or following twitter feeds would be better served in harnessing their social media habits to promote the organization according to an academic study. Joonas Rokka, Assistant Professor of Marketing at Neoma Business School, has published new research in the Journal of Marketing Management that shows how social media can accentuate the role of employee and corporate reputation management. According to findings drawn from multiple business sectors and different types of companies, the research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. (more…)